Zorgbedrijf Antwerpen is an autonomous enterprise linked to the municipal authorities of the city of Antwerp, Belgium. It is responsible for a wide range of services aimed at elderly citizens. They operate over forty service centers for seniors and they supply help for elderly people who still live at home. More than 3800 people work for Zorgbedrijf Antwerpen, in an area spanning almost an entire province.
How do you keep all those people up to date with what’s going on in the company? How do you relay important information from the management? Well, you make a bimonthly video journal! In the Zorgkijker, all the employees are offered a clear and concise state of affairs. The video is conceived as news shows are: there are interviews and presentations, bumper montages and recurring topics.
The main difference with a real news program is that the Zorgkijker is not all doom and gloom. There’s room for fun too: in this second episode there’s even a fashion show. That’s how a modern enterprise like Zorgbedrijf Antwerpen likes to inform its employees.