Atlas Copco‘s GA FLX air compressor combines the best of both worlds. Its dual-speed compression technology delivers both flexibility and efficiency. In essence, this revolutionary unit is like two machines in one. But how do you convey that message to prospective buyers?

Enter Manitoba. We developed a communication strategy with a creative and unexpected twist. Since the GA FLX marries two distinct technologies, we used a wedding metaphor for its launch. The campaign featured a wedding cake adorned with sugary compressor parts and Atlas Copco-branded icing. We even sent out cryptic wedding invitations to spark curiosity about the launch event.