“Kinetic typography is an animation technique mixing motion and text to express ideas using video animation”. That is Wikipedia’s definition. We call it a cost efficient way to turn ideas into moving images.
This is a short showcase of what can be achieved with this technique. It’s an ode to language, using only the building bricks of that language itself: words. But we animated those words and visualized them in such a way that they become more than mere combinations of letters.