Nitrogen is used in a lot of different industries and production processes, from bottling wine to welding. That nitrogen used to come in cylinders… but those are fast becoming a thing of the past.

Atlas Copco have designed on-site nitrogen generators that render bottled nitrogen obsolete. To drive home that point, they wanted a series of posters and advertisements for their line of generators. From concept over graphic design to copywriting: every aspect of this campaign was supplied by Manitoba.