Elevator Pitch

We all now the term: an elevator pitch is a short description of an idea, product or company. This brief presentation explains a concept so that any listener can understand it, and in such a succinct way that it can be delivered within the duration of an elevator ride. Such short pitches are not only suited for elevators, but for the internet as well. Our online attention spans are notoriously short, so a pitch or video should get to the point without delay.


We came up with a way to make a virtual, online elevator pitch for Atlas Copco’s new VSDS compressor. And what better way to do so than to use the vertical video format, so the video can be easily shared and viewed on smartphones. (Also, elevators travel vertically, which proved a perfect visual fit for a vertical video). The result is this snappy and stylish animation that lists the new compressor’s benefits at breakneck speed. Step inside, enjoy the ride!