Eukanuba Nature Plus

Multinationals operate in, well, multiple nations. So does pet food giant Eukanuba, and this international presence brings along some challenges where marketing materials are concerned. Take their POS and broadcast commercials for instance. Those are often made in one language version, and then that has to be adapted into a lot of different versions for each of the markets where the brand has a presence.


For France, the agency Thoth International coordinates these adaptations. They in turn rely on Manitoba to handle the audiovisual part of that job: turning (mostly English) commercials into French ones by changing texts, logos, legal lines and voice overs. This is one such commercial.