The HeidelbergCement group takes the safety of its employees at heart. This short video is a case in point. It tries to alert those employees to the dangers of not following safety procedures or not wearing protective clothing.
The Mechelen based agency BBC came up with an original approach. In order to start up a conversation, they asked all employees to send one photo that showed their personal reason to live. Those pictures became the basis on which Manitoba built this emotional montage. It’s an inexpensive but effective way of making such a movie: no video shoot was needed, just a lot of creative postproduction and good sound design. The result is a movie that hits close to home.