The government of Flanders wants to keep things moving – literally. That is why they, in cooperation with the world-renowned research center IMEC, develop state-of-the-art traffic solutions. Mobilidata is the high-tech crown jewel of their project. It is a program that combines the efforts of public and private parties with the goal of offering high-quality mobility data in real time to all road users. This will ultimately result in safer roads and smoother traffic.
But a technological platform such as Mobilidata can be hard to understand, especially for laypeople. That is why IMEC asked Manitoba to explain it in a nutshell… or in a video, to be precise. The result is this combination of graphics, animations and video footage. All those elements and images were tuned and tweaked to adhere to distinctive graphic identity of the Flanders government.