Leybold is a company with a lot of drive. So when they were looking for an overarching theme for their yearly launch event, they wanted a concept that would convey this. Which is why they put Manitoba at the wheel. The result was a wide-ranging project that bore the name Fast & Passionate. The whole event, where Leybold’s new lineup of vacuum solutions was to be revealed, was given an exciting and energizing look in which cars played a central role. Since the event itself was held in Klassikstadt, a former industrial site that now houses lots of classic cars, this theme was the perfect fit.

Manitoba produced lots and lots of material for this event. There were video’s, from teaser movies to product presentations (that have to remain secret for now). The graphic design for the event was even more ambitious: literally every aspect of the whole three-day experience was styled in line with the central concept. From the hotel room keys to the dinner menus, from mock-ups of two dozen cars to the lanyard, from a personalized notebook to a photoshoot in racing outfits…