Explaining technical principles and new technologies in a comprehensible way can be tough. Not everyone is well-versed in technological jargon. And if the technology in question is also software-related, and thus unfilmable, things get even harder.

This video for Atlas Copco’s revolutionary PACE technology tackles those challenges. It explains the benefits of this new approach to compressed air solutions for the layperson. It does so with strong visuals and a bold graphic design, that fit these industrial applications well.