The Port of Antwerp loves its employees. Which is why they want them to come to work as often as possible, and not stay home. This campaign was meant to start a conversation among colleagues about the topic of absenteeism.

Finding the right image for these posters wasn’t easy. We couldn’t use real employees, for fear of stigmatizing them. And stock photography is a bit soulless and impersonal.

This is the solution we found. Our graphic designer went to work in the old fashioned way: with paper and ink. The result is an artistic poster campaign with a human touch.