Portplus is a fidelity program that offers diverse advantages to the employees of the Port of Antwerp: from discount theater tickets to sports club memberships. Manitoba was asked to not only develop this visual identity, but come up with a name and concept.

Our proposal ‘Portplus’ was met with great enthusiasm: it conveys a spirit of inclusion, and the specific visualization of the + sign is symbolic for the different cells of the Port Authorities and their close cooperation. The baseline (‘The Port is the sum of its people’) was thought up by Manitoba as well.